Why We Chose to Talk About Endometriosis

A personal fight, a brand commitment

In our “Endometriosis” section, we talk about our connection to this cause. It’s not a stylistic choice—it’s a deeply personal reality we live every day.
Like one in ten women, we’ve faced this illness firsthand.
In our family, every generation has been affected—from the grandmother to the granddaughter. A silent and painful legacy.

Today, it’s Sherine, the youngest, who is most affected.
That’s why we’ve chosen to speak up. To inform, support, and raise awareness.

A complex illness that’s still little understood

Endometriosis has many degrees and faces, which is what makes it so hard to diagnose.
It often starts with severe period pain. But for years, these pains were dismissed: “it’s normal,” “it’s in your head,” “you’re exaggerating.”
And let’s be honest—who really wants to hear about a woman’s pain during her period? It’s still a taboo topic, too often ignored.

A true medical obstacle course

Endometriosis doesn’t just involve gynecology. It can also affect urology, gastroenterology, pulmonology, pain management, and even nutrition.
Finding the right specialist at the right time is often a challenge.

Each woman experiences the illness differently.
Each body suffers in its own way. And connecting all the symptoms to one cause can take years.

Known since 1927… but only taught in medical school since 2018

Yes, you read that right. Endometriosis was identified in 1927, but only began to be taught in medical schools in 2018.
Nearly a century of diagnostic wandering.
And even today, many practitioners remain uninformed and untrained.

What can be done? Where to turn?

The key is information.
Learning, sharing, daring to speak out.
Organizations like EndoFrance, EndoMind, and Info-Endométriose do amazing work raising awareness, supporting research, and helping women. They are often a crucial source of support.

Our answer, on our scale

Through BADR – Clair de Lune, we want to support this cause with kindness and commitment.
Our pyjamas are designed to be comfortable, soft, skin-friendly, and environmentally respectful—created for those who, like Sherine, need clothing that soothes rather than restricts.

We are not doctors.
But in our own way, through our designs and our voice, we want to support, share, and help drive change.

Because a condition that affects one woman in ten deserves far more attention.
And softness, too, is a kind of strength.

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